Kenny Lim
Apr 7, 2010

Ministry of Defence appoints Arc Worldwide to revamp Army portal in Singapore

SINGAPORE - The Ministry of Defence (MINDEF) has awarded Arc Worldwide the contract to revamp its Army internet portal following a tender process.

Ministry of Defence appoints Arc Worldwide to revamp Army portal in Singapore
The tender, which was first launched in July 2009, saw up to ten agencies register their interest in the initial stages.

According to a statement, Arc Worldwide is expected to make the portal more engaging using new media properties and platforms for national servicemen in the city-state to obtain regular updates and news on the defence force.

The Publicis Groupe agency’s brief includes consumer research, information architecture planning, visual design and development of interactive elements for the website.

Related Articles

Just Published

5 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

12 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

13 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

13 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.