Benjamin Li
Jun 14, 2012

Mindshare tipped to retain Nestlé China media business; ZenithOptimeda scoops Hong Kong account

GREATER CHINA - After a lengthy pitch process for its Greater China media business starting this April, Nestlé is tipped to assign its China media business to Mindshare, while ZenithOptimedia has won the business in Hong Kong.

The outcome for the Taiwan portion of the pitch has yet to be confirmed

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

OMD takes the lead as EssenceMediacom drops out of ...

At a holding-company level, Publicis Groupe breaks the $1 billion mark.

6 hours ago

Women to Watch 2024: Sheena Liu, TVBS Media Inc

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.

6 hours ago

When brands become the villain: Lessons from Coffee ...

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.

13 hours ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.