Metta Communications scoops Tai Pan Mooncake TV campaign assignment

The agency has started working on the upcoming TVC campaign which is scheduled to be on air by mid-August, in time for the Mid-Autumn Festival.

Andrew Lee, managing director of the agency said the Tai Pan Snowy Mooncake campaign was the brand's major advertising effort each year, and added that the new campaign would be a ‘breakthrough’ in terms of conventional mooncakes advertising campaigns in Hong Kong.

Tai Pan Bakery is a home-grown company that was established in 1984. It pioneered the frozen 'snowy mooncakes' in 1989, bringing significant continued success with a signature new product, as mooncakes are normally eaten at room temperature.