Melvyn Goh named as president of Mindshare China

Goh is based in Shanghai and will report directly to Bessie Lee, CEO of GroupM China.

He joins GroupM from M Media Group where he worked as CEO and group publisher of the media investment unit wholly owned by the Morningside Group. Goh has twenty years' experience in the publishing industry including holding senior positions at Hachette Filipacchi in Hong Kong and Tokyo, and ACP Magazines Southeast in Singapore.

Ashutosh Srivastava, CEO of Mindshare Asia Pacific, said: “Goh has a strong track record in developing trusted advisor relationships with clients, and molding talent into high performance and winning teams.”

In addition to Goh coming on board, Mindshare China has seen a few management changes this year. Earlier in March, the agency promoted Linda Lin and Asmita Dubey as managing director of Shanghai and Beijing respectively.