For years, MediaWorks has served as a career milestone for over 1,600 young professionals from Asia-Pacific, allowing them to learn the latest techniques and strategies for winning business and staying ahead of their competitors.
Chaired by Amrita Randhawa, Chief Executive Officer—Singapore & Southeast Asia, Publicis Groupe, each delegate will be guided by media-expert mentors with proven strategies to work towards real client briefs.
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.