For years, MediaWorks has served as a career milestone for over 1,600 young professionals from Asia-Pacific, allowing them to learn the latest techniques and strategies for winning business and staying ahead of their competitors.
Chaired by Amrita Randhawa, Chief Executive Officer—Singapore & Southeast Asia, Publicis Groupe, each delegate will be guided by media-expert mentors with proven strategies to work towards real client briefs.
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.