For years, MediaWorks has served as a career milestone for over 1,600 young professionals from Asia-Pacific, allowing them to learn the latest techniques and strategies for winning business and staying ahead of their competitors.
Chaired by Amrita Randhawa, Chief Executive Officer—Singapore & Southeast Asia, Publicis Groupe, each delegate will be guided by media-expert mentors with proven strategies to work towards real client briefs.
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.