
The appointment sees MediaCom begin non-TV media planning and buying duties for all China Unicom brands in the mainland. There is no incumbent agency before today, but for TV media duties, Dentsu is in charge.
BEIJING - GroupM's MediaCom has been appointed the agency of record for China Unicom's non-TV media business after a pitch process that involved Guangdong Advertising and Catch Stone.
The appointment sees MediaCom begin non-TV media planning and buying duties for all China Unicom brands in the mainland. There is no incumbent agency before today, but for TV media duties, Dentsu is in charge.
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