MEDIA-I: UA brands online with DoubleClick video, audio ad

HONG KONG: United Airlines has kicked off an online branding and

consumer awareness campaign, created by DoubleClick Media, on the Apple

Daily Online website this month.

The campaign uses the Internet Advertising Bureau's large ad size

formats.

It aims to highlight the seven destinations United Airlines serves

non-stop from Hong Kong.

The ad, measuring 336x280 pixels, follows the 'float-in-screen' format

on the news page of Apple Daily Online and features the front nose of a

747 aircraft together with the sound of an aircraft engine on

take-off.

It aims to drive awareness of and traffic to the United Airlines' Hong

Kong website at unitedairlines.com.hk.

According to Next Media, Apple Daily Online averaged five million page

views per day in January.

DoubleClick Media Asia chief executive officer, Steve Moss, said:

"Successful advertising is all about targeting the right audience,

delivering the appropriate message to that audience and measuring the

impact that the creative has upon that audience, regardless of media.

The United Airlines campaign on Appledaily.com is a prime example of an

advertiser and its agency choosing to apply these traditional marketing

disciplines to online media."