Jin Bo
Jan 25, 2011

MEC China wins Swiss watch brand Oris' media business

SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.

Oris partners with MEC in China.
Oris partners with MEC in China.

The 12-month contract, effective from January 2011, sees MEC take over all media planning and buying duties for the Oris brand in China.

Founded in 1904, Oris is a Swiss luxury watch brand well known for producing purely mechanical watches.

Michelle Ko, president of MEC China, said, "We are delighted to begin a new relationship with a great global brand and we are looking forward to bring to the market some of the innovative ideas we presented at the pitch."

Source:
Campaign China
Tags

Related Articles

Just Published

5 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

13 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

14 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

14 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.