Campaign India Team
Feb 2, 2010

Maxus wins McNroe Chemicals media business

MUMBAI - Maxus has been appointed as the media planning agency-of-record for Kolkata-based McNroe Chemicals, manufacturers of the Wild Stone brand of deodorants.

Maxus wins McNroe Chemicals media business
McNroe also own other brands including Secret Temptation and Heaven's Garden.

The business will be handled out of the agency's Kolkata office.

Ajit Varghese, MD, Maxus India said: "This is a big win for our Kolkata office. We're happy to have been entrusted with the planning duties on the basis of our sound credentials. We will work closely with McNroe's internal team, which handles the media buying, and Future Brands, which acts as consultants for McNroe's brands."
Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

3 hours ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

4 hours ago

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

5 hours ago

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.