Benjamin Li
May 14, 2010

Maxus takes Shiseido's media account in Hong Kong from Bates141

HONG KONG - Maxus has been appointed to the media account for Japanese cosmetics giant Shiseido in Hong Kong. Incumbent Bates141 has confirmed its media contract will terminate at the end of May.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

10 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

18 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

19 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

19 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.