Ad Nut
Jan 26, 2016

Matt Damon and a tower of chalices deliver clean-water message

From Europe: 'Leave a mark', for Stella Artois by Mother London

Matt Damon and a tower of chalices deliver clean-water message

In The Martian, Matt Damon played a man who faced major challenges taking care of his simplest survival needs while on another planet. In this video, he talks about women who face similar hardships right here on earth—those for whom collecting water is a daily burden.

It's the actor's second year fronting the 'Buy a lady a drink' effort for Stella Artois, which says it has brought clean drinking water for 290,000 people. In the new video, Damon's star power is nearly overshadowed by his co-star, a tower of drinking glasses that form a helix-shaped zoetrope. 

 

When it comes to recent zoetrope-based videos, Ad Nut and friends remain partial to the one created by Airbnb (which made Campaign's list of the best APAC ads of 2015). But this one is still pretty neat. Here's the making-of video:

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Dame Annette King leaves Accenture Song and steps ...

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

12 hours ago

Former Forsman & Bodenfors CEO Toby Southgate joins ...

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

21 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

21 hours ago

How brand honesty can cut through the clutter of ...

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.