Marketing
Gunjan Prasad
Jan 29, 2018

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

A group of Muslim protesters march with banners against the LGBT community in Banda Aceh, Indonesia on December 27, 2017. (Chaideer MAHYUDDIN / AFP)

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