Racheal Lee
Sep 7, 2011

Maestro Swiss to beef up marketing strategy for Vico and Vochelle

KUALA LUMPUR - Maestro Swiss is beefing up the marketing strategy for Vico and Vochelle, following a recent appointment of FutureLab Asia as the AOR of the two brands in the country.

Teo said the agency will create some exciting content for Vochelle
Teo said the agency will create some exciting content for Vochelle

The appointment made recently was seen as a way the two brands are going up against Milo and Cadbury in the chocolate malt beverage and chocolate markets.

Janet Teo, managing director of FutureLab Asia, told Campaign that the main task of this assignment is to change the brand's perception of Vico and Vochelle, as it will take different approaches in the marketing strategy.

"We will have both on-ground and online plans for these two brands, which will be implemented by end of this year, or latest by early next year. We are taking different approaches for them. For the first time Maestro Swiss is investing more in the marketing efforts and trying something completely different," she added.

She noted that it is a "fantastic" assignment for the agency, as it is being given real opportunities to "push the envelope" for both these brands in digital and social media. Nevertheless, Teo said she was unable to share details of upcoming campaigns.

Vico has ambitions of being a staple in Malaysian households, and the agency will be running various initiatives for its target consumer and using some new technology to engage them.

“For Vochelle, we are creating some exciting content that we've never seen here in Malaysia. The team is extremely excited over this assignment,” Teo added.

Vochelle offers a variety of chocolates for everyday consumption and as gifts.

Related Articles

Just Published

20 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

21 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

21 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

21 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.