News
Jan 29, 2010

Lowe wins pitch for Unilever Foods' digital activation project

MANILA - Lowe Manila has been awarded Unilever Foods' digital activation project following a pitch involving Havoc Digital, ABS-CBN Interactive, DentsuIndio and OgilvyOne.

Lowe wins pitch for Unilever Foods' digital activation project
The entire project, from conceptualisation to content development and implementation, was awarded to Lowe, which is not a regular Unilever practice.

Behind the Lowe win is a team led by executive creative director Leigh Reyes, Dindo Magallanes and Alan Fontanilla.

Click here for the full story.

Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

1 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

3 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

6 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

7 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

8 China cracks down on Calvin Klein, Tommy Hilfiger parent companies

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Moves and wins roundup: Week of February 3, 2025

10 Moves and wins roundup: Week of February 3, 2025

Related Articles

What's shaping digital OOH in 2025? Key trends revealed
Dec 18, 2024
JC Conti

What's shaping digital OOH in 2025? Key trends revealed

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Nov 13, 2024

From ads to experiences: How experiential marketing ...

Why do small businesses struggle with digital marketing?
Sep 13, 2024
Vishal Rajani

Why do small businesses struggle with digital ...

Just Published

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
1 day ago
Nikita Mishra

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

STB partners with NBA to attract fans from the region
1 day ago
Staff Reporters

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

X partners with Magnite to boost programmatic ad sales
1 day ago
Reem Makari

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

Love looks different in Asia now, and so should Valentine’s messaging
1 day ago
Sanaya Sinha

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.