Lowe Indonesia tipped to pick up Pizza Hut business

JAKARTA – Pizza Hut Indonesia is believed to have chosen Lowe Indonesia to handle its advertising business following a three-way pitch also involving JWT and Publicis.

Pizza Hut Indonesia's ad business is worth over US$7 million
Pizza Hut Indonesia's ad business is worth over US$7 million

Pizza Hut’s advertising business, previously estimated at US$7 million, is thought to be growing year on year.

The pitch followed a parting of ways between Pizza Hut and its agency of nine years McCann Worldgroup.

Stephen J. McCarthy, president director of Pizza Hut Indonesia, had previously confirmed that a three-agency pitch was underway for their restaurant business.

“After a long‐standing and fruitful relationship with McCann Worldgroup, Pizza Hut Indonesia is looking at a different strategy and is inviting three agencies to pitch for our restaurant business,” McCarthy said in a statement, adding that McCann Worldgroup will continue to be the brand agency for Pizza Hut Delivery Indonesia's business.

When contacted for comment, Pizza Hut Indonesia's PR company said that a new agency has not yet been appointed.

Related Articles

Just Published

20 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

20 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

21 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.