hairoscopes.com is conceptualized and developed by McCann Erickson Singapore. The informative and interactive website is to let women combat bad hair days. The site teasingly says: "It [a bad day] is not written in the stars. It's written in your hair."
The microsite opens with three hairstyles that would match with visitors. This is followed by an interactive questionnaire on daily habits lsuch as diet, routines and ways on treating hair. According to the answers, the site will tailor different messages on the visitors' personalities and ways to improve hair conditions.
Executive creative director Farrokh Madon of McCann Erickson Singapore said the objective is to "balance facts with fun". The site encourages people to share the experience with friends through Facebook and email. The more referrals will increase the chances of winning a trip to Tokyo and L'Oréal Paris hampers.
Credits:
Project Hairoscopes
Client L'Oréal Paris
Creative agency McCann Erickson Singapore
Executive creative director Farrokh Madon
Art directors Michael Qwah, Andrew Ho
Copywriters Farrokh Madon, Bobby Kwok, Andrea Lau
Account servicing Petrina Ho, Serene Loo, Angelique Tan
Media agency Zeddigital
Production company React (digital), Simon Ng (illustration)
Exposure Online
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