Alex Brownsell
May 23, 2010

London 2012 launches mascots Wenlock and Mandeville

LONDON - The London Organising Committee of the Olympic Games (LOCOG) has unveiled the mascots for the London 2012 Games.

London 2012 mascots Wenlock and Mandeville
London 2012 mascots Wenlock and Mandeville

The two mascots, 'Wenlock' for the Olympics and 'Mandeville' for the Paralympics, were created by ad agency Iris, which won the brief following a competitive pitch against VCCP, Mother and Saatchi & Saatchi.

The two one-eyed characters are metallic, and meant to represent the last two drops of steel poured for the final girder of the 2012 stadium, before a grandfather retired home to carve them into a new form. The agency has also produced an animated video, written by author Michael Morpurgo, to accompany the launch.

Wenlock and Mandeville feature a number of London- and Olympic-related design cues, including a headlight to represent the hire light of a hackney carriage, the five Olympic rings worn as wristbands, and the colours gold, silver and bronze to reflect the medals.

"Our brief was to create mascots that would excite and inspire young people and encourage them to get involved in sport," said Grant Hunter, former creative director at Iris London and now regional creative director for Asia.

He added: "To capture people's imagination you have to create something iconic - something unique - something as individual as you and me. We have created a flexible design that allows you to make the mascot your own, while celebrating what is great about Britain - our heritage, our culture and our creativity."





Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

1 day ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

1 day ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

1 day ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.