Lipton | A Sip of Inspiration | Global

Japan and Australia are the two countries in Asia-Pacific to get a taste of this campaign.

The commercial is set in Los Angeles during 1966 and features composer Lalo Schifrin engrossed in his music scores. As Schifrin goes backwards and forwards over his masterpiece, members of the orchestra drop from the sky and into place. Finally, he is enlighten by a sip of Lipton and there it is - the long-running soundtrack for movie franchise Mission: Impossible.

Schifrin is in fact the original creator of this famous song.




Credits:
Project Lalo
Client Unilever
Creative agency DDB Paris
Creative director Nick Bell
Copywriter Olivier Lefebvre
Art director Benjamin Marchal
Agency producer Sophie Megrous
Production company Biscuit Filmworks Los Angeles, Les Télécréateurs Paris
Director Noam Murro
Senior executive producer Shawn Lacy
Executive producers Colleen O'Donnell (Biscuit), Erinn Lottthe Guillon (Les Telecreateurs)
Line producers Jay Veal (Biscuit), Genevieve Triquet (Les Telecreateurs)
Director of photography Simon Duggan
Production designer John Beard
Production services company Bohemian Pictures, Prague
Exposure Television