Staff Brand Republic
Feb 7, 2011

LG to launch first 3D smartphone

GLOBAL - LG will launch the world's first 3D smartphone, the Optimus 3D, at the Mobile World Congress in Barcelona this week.

This year's Mobile World Congress takes place from 14 to 17 February in Barcelona.
This year's Mobile World Congress takes place from 14 to 17 February in Barcelona.

The handset will feature a 3D camera and a screen that, to view the 3D images, does not need special glasses.

The handset will use technology similar to the Nintendo 3D. A special screen will transmit two differing images to the viewer and a different image must reach each eye to see the 3D effect.

LG's 3D TV range uses a polarised screen that requires special glasses.

LG claims the Optimus 3D will be "a complete platform for a one-of-a-kind experience on a mobile device," allowing content to be created and viewed, and then connected to full-screen devices.

LG's marketing chief Dermot Boden left the company in a "parting of the ways" on 1 January, having struck deals with the Formula 1 racing world.

This article was first published on marketingmagazine.co.uk.

Source:
Brand Republic

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