The two companies have been in talks for several months, with news of a potential deal emerging in April (Media, 2 April). Leo Burnett earlier scaled back its Beijing office following poor performances in the city, transferring its Li Ning account teams to Shanghai.
Leo Burnett W&K Beijing Advertising, as the agency will be rebranded, will continue to be led by Guo Weijun, currently chairman, and Wang Yi, managing director. Both will report to Michael Wood, CEO of Leo Burnett Greater China.
Tom Bernardin (pictured), Leo Burnett Worldwide’s chairman and CEO, called the deal “a very important step for our operation in Greater China especially since it follows Leo Burnett's acquisition of EmporioAsia earlier this year.”
Weijun and Yi said they felt the “need to make the jump from local to global”.
Founded in 2004, W&K Communications employs nearly 100 staff its Beijing and Guangzhou offices. Clients include Air China, Daliyuan, Totole Beer and Holiland.
Leo Burnett W&K Beijing Advertising, as the agency will be rebranded, will continue to be led by Guo Weijun, currently chairman, and Wang Yi, managing director. Both will report to Michael Wood, CEO of Leo Burnett Greater China.
Tom Bernardin (pictured), Leo Burnett Worldwide’s chairman and CEO, called the deal “a very important step for our operation in Greater China especially since it follows Leo Burnett's acquisition of EmporioAsia earlier this year.”
Weijun and Yi said they felt the “need to make the jump from local to global”.
Founded in 2004, W&K Communications employs nearly 100 staff its Beijing and Guangzhou offices. Clients include Air China, Daliyuan, Totole Beer and Holiland.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)