KFC | Share The Joy | Singapore

The ad, which is silent, features KFC employees singing Jingle Bells in sign language.

Shot at virtually no cost on a handheld video camera, the production savings are to be donated to the Singapore Association for the Deaf.

In addition, 10 cents from the sale of each Buddy Meal will be donated to the Association.


KFC: Share The Joy



Credits:
Project Share The Joy
Client KFC Singapore
Creative agency McCann Erickson, Singapore
Creative directors Farrokh Madon, Goh Wee Kim
Copywriter Parixit Bhattacharya
Art director Joseph Koh
Account management Chris Young, Shirley Ang, Charmane Foo
Agency producer Charmaine Wong
Marketing director Virginia Ng
Production company The Reel Thing
Film director Lum Chee Kin
Director of photography Jason Tai
Editor Chong Wey Ming
Exposure Television