Kenny Lim
Jan 20, 2010

JWT Singapore appoints Grey's Koh Hwee Peng as creative director

SINGAPORE - JWT has appointed Koh Hwee Peng (pictured) from Grey as creative director in Singapore.

JWT Singapore appoints Grey's Koh Hwee Peng as creative director
After six years at Grey/Batey, Koh will lead JWT Singapore’s creative team and focus on accounts such as Sunsilk, HSBC, Pizza Hut and SilkAir.

With more than 15 years experience in advertising, Koh has done stints at Batey, TBWA, Leo Burnett and Ogilvy where she worked on accounts including Tiger Beer, SingTel, Philips, Prudential and DBS.

“Hwee Peng’s work has been praised at international award shows and she was instrumental in Grey’s rapid growth over the past six years and has managed some monster clients,” said Angus Fraser, managing director of JWT Singapore.

“She has the strategic and creative smarts to build on the great creative reputation we've earned over the past few years,” added Fraser.

Related Articles

Just Published

18 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

19 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

20 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

21 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.