JWT appoints Malik as Lux global planning director and Sunsilk regional planning director

She joined from JWT Delhi, where she served as senior vice-president and executive planning director for the agency. With over 19 years’ experience developing brand solutions and ideas across a vast range of categories and consumers, she has worked on brands such as Pepsi, Frito Lay, Nestlé, Nokia, Yum Foods, Sony and Bharti Walmart.

Malik has worked with the JWT network for nine years. She also helped co-create STAR, a small-town and rural consumer research database, with WPP research agency IMRB.

To work on the strategic planning on the Lux global account and Sunsilk regional account, Malik hopes her experience in working with big brands in various markets will add value to the new role.

"Working in Singapore and India, in some ways, are quite similar, such as the human emotion and platforms," she told Campaign Asia-Pacific. "The challenge is that the consumer interaction and culture in Singapore and the region is diversified and it is interesting."

She will move over to Singapore by end of next month.

Her aim is "to help create brand new experiences and engagement for millions of consumers whose lives they touch, and building ideas that make them even more loved and valued", she said.

Malik’s appointment is to replace Pete Heskett, who is moving back to the UK to take on a global planning role on Unilever with JWT London, after working in Singapore for five years as Southeast Asia planning director.

He will continue to handle global duties for Radiant as part of his new role in London.

Heskett joined JWT in 2008 and was tasked with global planning responsibilities on Unilever brands Lux and Radiant, based in Singapore. He has spent eight years in Asia, including a three-year stint in Shanghai as the head of planning at BBH China.

“I’m sad to say goodbye to this wonderful region of the world after eight years of fantastic experience here,” Heskett said. “However, for me and my family this is a life decision... they say that ‘home is where the heart is’.”