Kenny Lim
Jun 1, 2010

Jetstar introduces iPad for in-flight entertainment

MELBOURNE - Jetstar is to become one of the first few airlines in the world to trial Apple's iPad for onboard entertainment.

Jetstar
Jetstar
The trial will begin later this month on selected domestic routes across Australia.

Depending on demand, the budget airline will look to roll out the device across its entire domestic and international network later in the year.

The iPads will provide in-flight entertainment with movies, TV programs, eBooks, music videos, games and CDs and will cost passengers $10 to rent on board.

Jetstar CEO Bruce Buchanan said it anticipates huge demand for the mobile device.

He added: "We are really excited to commence trialing the iPads, as we're always looking for ways to enhance our customer's Jetstar experience. Given the demand for the iPad so far, I anticipate it will have strong appeal amongst our passengers.”
Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Digital Media Awards 2025 winners revealed

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.

15 hours ago

Creative Minds: Nuno Alves believes creativity is ...

With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.

16 hours ago

Women to Watch 2024: Natalie Lowe, The Orangeblowfish

An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.

17 hours ago

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.