Media News
Jenny Chan 陳詠欣
Aug 7, 2018

JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

A new 'digital panel zone' in Hong Kong's Central MTR station launched this year.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Hari Raya 2025: The APAC campaigns you need to see

Thai influencer walks out of KFC ad mid-set

6 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

7 VML & Ogilvy Japan names co-CEOs

Publicis scoops Coca-Cola media in North America

8 Publicis scoops Coca-Cola media in North America

Why so many are leaving adland to embark on 'solopreneurship'

9 Why so many are leaving adland to embark on 'solopreneurship'

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Related Articles

How marketers can navigate the hidden costs of ad platform automation
Mar 25, 2025
Nasser Oudjidane

How marketers can navigate the hidden costs of ad ...

Outdoor advertising in Hong Kong is far from dead
Dec 13, 2022
Antony Yiu

Outdoor advertising in Hong Kong is far from dead

HK MTR, JCDecaux announce 'BOB' winners
May 2, 2019
Staff Reporters

HK MTR, JCDecaux announce 'BOB' winners

DOOH development accelerates in Singapore and Hong Kong with key partnerships
Jul 21, 2021
Staff Reporters

DOOH development accelerates in Singapore and Hong ...

Just Published

Did Heathrow’s shutdown prove that bad press no longer matters?
1 day ago
Éilis Cronin

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

Tiffany & Co. goes blue for ocean preservation
1 day ago
Kyle O’Brien

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

Meta AI and AI Studio officially launched in Indonesia
1 day ago
Aulia Masna

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, Publicis Groupe
1 day ago
Staff Reporters

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.