Japan dominates cyber and design categories at Adfest 2012

Japanese agencies won eight out of nine Gold Lotus awards and one Best of Show. The latter went to Projector in the Best use of Social Media category for a submission for Intel entitled ‘The Museum of Me’. The entry also won a Gold Lotus for ‘Best use of Interactive Video’.

Three Cyber Golds were awarded to Hakuhodo: two for ‘All is not lost’ for Google Chrome and one for ‘The Google Puzzle’. The remaining five Gold Lotus awards went to Leo Burnett Sydney for ‘Spotlight’ for the National Census, Hakuhodo i-studio Tokyo for ‘Recycloop’ for Suntory Natural Mineral Water, Party for ‘Backseat Driver’ for Toyota, Drill for ‘Xylophone’ for Touchwood, and Shipoo Tokyo for ‘Connecting Lifelines’ for Internavi.

In a statement, Cyber jury and Grand jury president Bob Greenberg, chairman, CEO and CCO of R/GA, said the work in the category was “on par and in some cases even better than work I’ve seen at major international shows”.

Japan also fared well in the Design category. Best of Show went to I&S BBDO for ‘Seaweed’ in the Self-promotion category. Dentsu won two Gold Lotus awards for ‘The Ultra Asian’ in the Poster category and ‘Magic Menicon’ in the Best Integrated Design category. A further Gold went to Leo Burnett India for ‘Gandhifont’ in the Books and Publications category.

In the Print Craft section, Gold Lotus awards went to DDB Singapore, Remix Studio Bangkok, Illusion Bangkok, Ogilvy Malaysia, George Patterson Y&R and Dentsu.

This year marks a return to Pattaya for Adfest, which has been disrupted by political turbulence in Thailand over the past two years. The festival will conclude on Tuesday.