James Ming-Sang Hong resigns from Sony Hong Kong

Hong told Campaign Asia-Pacific that his new company will make an announcement later this week, adding that he will remain in the entertainment industry in Hong Kong.

SCEH has not named a replacement, according to a spokesperson. 

Hong joined the company in 1998, starting from a junior role as promotion officer in the marketing department. He had a successful run as a general manager before assuming responsibility as the company's first Chinese director. He led the marketing team in launching key products including the PlayStation, PlayStation 2, PlayStation Portable, PlayStation 3 and PlayStation Vita.