Marketing Analysis News
Yaling Jiang
Nov 13, 2020

Is click-and-mortar the future of China’s retail industry?

With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?

By November 11, over 138,000 visitors experienced Burberry's new social retail store, according to numbers from the brand’s Mini-Program.

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