INDONESIA FOCUS: Top 10 brands by Nielsen

Mineral water brand Aqua has emerged as the top brand in Indonesia, according to The Nielsen Company's research into the market, conducting face-to-face interviews with consumers in the market from 14 February to 12 March.

Nine out of the top ten brands are local brands that have been in the market for a long time. Consumers tend to remember these brands as they grew up with them. 

Following Aqua in second position is local battery brand ABC, ulcer medicine brand Promag in third, chili sauce brand ABC in fourth and anti-insect brand Baygon in fifth position.

Tied in sixth position is butter brand Blue Band and toothpaste brand Pepsodent. Instant noodle brand Indomie follows in seventh position with plaster brand Hansaplast and mobile phone brand Nokia also tied in eight position.

INDONESIA'S TOP BRANDS

Top beverage brands. The top brands in this section are ranked from 12 beverage categories. Eight out of 10 are local brands, except for Coca-Cola and Dancow. Aqua is the leading mineral water brand in Indonesia.

1. Aqua (mineral water)
2. Bendera (sweet condensed milk)
3. ABC (syrup)
4= Coca-Cola (soda)
4= Sari Wangi (tea)
5. Anlene (adult powder milk)
6. Pocari Sweat (Isotonic)
7. Kapalapi (coffee)
8. Extra Joss (energy drink)
9. Dancow (powder milk)

Top food brands. The top brands in this section are ranked from nine food categories.

1. Blue Band (butter)
2. Indomie (instant noodle)
3. Kraft (cheese)
4. Energen (cereal)
5. Silver Queen (chocolate)
6. Walls (ice-cream)
7. Kopiko (candy)
8. Roma (biscuits)
9. Relaxa (candy)
10. Sun (baby meal)

Top condiment brands. Condiments are considered important for Indonesian consumers to add flavour to their meals. ABC is the leading brand for condiments, producing chili sauce, tomato sauce and soy sauce.

1. ABC (chili sauce)
2. Bimoli-Net (cooking oil)
3. ABC (soy sauce)
4. Bango (soy sauce)
5. Filma (cooking oil)
6. Indofood (chili sauce)
7= Sania (cooking oil)
7= Tropical (cooking oil)
8. Sedaap (soy sauce)
9. Indofood (soy sauce)

Top pharmaceutical brands. The top brands in this section are ranked from seven pharmaceutical categories, including fever medicine, headache medicine, cough medicine, eye drops, ulcer medicine, diarrhea medicine and vitamins. 

1. Promag (ulcer medicine)
2. Insto (eye drops)
3. Diapet (diarrhea medicine)
4. Entrostop (diarrhea medicine)
5= Komix (cough medicine) 
5= Bodrex (headache medicine)
6. Paramex (headache medicine)
7. Bodrex (fever medicine)
8. OBH Combi (cough medicine)
9. Panadol (headache medicine)

Top personal care brands. The top brands in this section are ranked from 12 personal care categories. The top six are heritage brands that consumers in the country grew up with.

1. Pepsodent (toothpaste)
2. Hansaplast (plaster)
3. Pepsodent (toothbrush)
4. Lifebouy (body soap)
5. Formula (toothbrush)
6. Citra (body care)
7. Tessa (tissue)
8. Pampers (baby diaper)
9. Laurier (sanitary napkin)
10. Mamy Poko (baby diaper)

Top household products. The top brands in this section are ranked from five household product categories, including plaster, detergent, battery, air freshener and anti-insect. 

1. ABC (battery)
2. Baygon (anti-insect)
3. Rinso (detergent)
4. Bayfresh (air freshner)
5. Daia (detergent)
6. Stella (air freshner)
7. Attack (detergent)
8. Glade (air freshner)
9= Fogo (air freshner)
9= Soklin (detergent)

Top digital camera brands

1. Canon
2. Sony
3. Fujifilm
4= Samsung
4= LG

Top handset brands

1. Nokia
2= Huawei
2= Sony Ericsson
3. Blackberry
4. Samsung
5. Nexian
6. LG

Top SIM card provider brands

1. Telkomsel
2. Indosat
3. XL
4. Esia
5. Flexi
6. Axis
7. 3

Top car brands

1. Toyota
2. Honda
3. BMW
4. Daihatsu
5. Suzuki
6= Mercedes
6= Nissan
7= Mitsubishi
7= Phanter

Top motorbike brands

1. Honda
2. Yamaha
3. Suzuki

Top bank brands. The top brands for banking are all local brands. 

1. Bank Central Asia (BCA)
2. Bank Rakyat Indonesia (BRI)
3. Bank Mandiri
4. Bank Negara Indonesia (BNI)
5. Bank Danamon Indonesia

Top airline brands

1. Garuda Indonesia
2. Lion Air
3. Merpati
4. Adam Air
5= Batavia Air
5= Air Asia

Top supermarket/ hypermarket brands

1. Carrefour
2. Hypermart
3. Matahari
4= Ramayana
4= Giant

Top fastfood restaurant brands.

1. KFC
2. MCD
3. CFC
4. Hoka-Hoka Bento
5. A&W

Campaign's focus on Indonesia will continue on Monday (4 April) with an opinion piece by Catherine Eddy, managing director at The Nielsen Company, providing insights into Indonesian consumers.

Methodology

Sample size n=2030 (projected to 13,974,000 people in six urban cities across Indonesia)
Coverage Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar
Age range 15+ years old  
Income class All SES (Social Economic Status)
Gender Male/ Female
Data collection methodology Face-to-face Interviews

The Nielsen Company conducted the face-to-face interviews from 14 February to 12 March, asking each respondent What brand comes first to your mind for a category?

Several categories were combined to give ranking in foods, beverages, condiment, personal care and household products.

The ranking was then determined through the number of respondents who chose the brand.

The weighted number against each brand is the projected value to population, i.e. the number of people in the population represented by the sample or respondents number.

Also access Top 10 brands in Vietnam, published last year.