![Indofood hands Chitato brand account to JWT in Indonesia](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f39468_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
The WPP firm is expected to work on both above- and below-the-line intiatives for the brand.
JWT Jakarta president Lulut Asmoro, who led the pitch, said: “We were working with a clear and inspiring brief that had us focusing on consumer sentiment towards the Chitato brand.”
He added: “We presented an insightful strategy positioning where digital was at the centre of our offerings, which contributed to the win."