Indofood calls pitch for Supermi brand

Agencies reported to be involved in the pitch include Euro RSCG, Matari Advertising, and incumbent Artek amongst others.

Matari Advertising previously handled Indofood’s business when it won the creative and media accounts for Indofood’s three popular noodle brands including Indomie, Supermi and Sarimi in 2006.

Indofood’s key instant noodle brands include Indomie, Supermi and Sarimi. The company also markets wheat flour, cooking oil and margarine brands. Last year the company acquired Indolakto, one of Indonesia’s leading processed milk producers.