The number of entries is up 14 per cent from last year with the biggest rise reported in the TV/ Cinema Craft category with 109 per cent, closely followed by Radio with 105 per cent and Direct/ Sales Promotion with 103 per cent. The Print Craft category has seen the largest drop in entries by 36 per cent.
India leads the table with the most entries at 452. The country is particularly dominant in the Print and Outdoor categories with 71 entries each. Singapore follows with 379 entries, Japan with 333 and Australia with 309.
The Outdoor category has received the most entries with 604, followed by Print with 473 and TV/ Cinema with 417. The highest number of entries received by a country in a single cateogory is Singapore with 73 entries in both the Print and Outdoor categories.
“This year we have seen growth across practically all categories, and in some areas the entry levels have more than doubled. Awards provide recognition, inspiration and motivation and we are delighted with the support the agencies are giving to Spikes Asia, now the largest awards in the region. With a record number of attendees expected, Spikes Asia is proving to be the leading industry event to attend,” said Philip Thomas, CEO of Cannes Lions, joint organisers with Haymarket of Spikes Asia.
Spikes Asia confirmed last week that over 1,000 people from across 23 countries are attending the festival with new registrations added daily. The festival is the region's oldest and most prestigious awards for creative advertising.
Click here to access the full festival programme, including 22 seminars and five workshops presented by industry and thought leaders from around the world.