India, Australia make it to shortlists for Glass, Titanium, Innovation

The 2018 Cannes Lions festival has released shortlists for some of its premiere categories, and several pieces of work from APAC (Australia and India, to be more precise) are in the running.

Titanium

Two entries from Australia and one from India made it onto the shortlist for the Titanium Lions, which has a total of 25 shortlisted entries:

• ‘Palau pledge’ for Palau Legacy Project by Host/Havas Sydney
• ‘Value of Nature’ for The Great Barrier Reef Foundation by Deloitte Digital Melbourne
• ‘Project Free Period’ for Johnson & Johnson Stayfree by DDB Mudra Group Mumbai

Glass

The shortlist for the Glass category, known as “the Lion for change”, yielded four nods for India and one for Australia among its total of 27 shortlisted entries:

• ‘Samsung Technical School – Seema Nagar’, for Samsung India Electronics by Cheil Worldwide Gurgaon
• ‘50 Shades of No’ for 50 Shades of No by The Otto Empire of Melbourne
• ‘StandByToughMoms’ for SC Johnson All Out by BBDO India Gurgaon
• ‘Project Free Period’ for Johnson & Johnson Stayfree by DDB Mudra Group Mumbai
• ‘Sindoor Khela – No Conditions Apply’ for Times of India by FCB India Mumbai

Innovation

The Innovation category contains two Australian entries and one from India among its 21 shortlisted entries:

• ‘Value of Nature’ for The Great Barrier Reef Foundation by Deloitte Digital Melbourne
• ‘Project Revoice’ for The ALS Association by BWM Dentsu Sydney
• ‘Good Vibes: Communication Tool For The Deafblind’ for Sense International India by Cheil Worldwide Gurgaon

The winners of the Glass and Titanium Lions will be revealed on the final night of festival Friday (June 22). The Innovation winners will be announced on Thursday (June 21).

You can see several of the above entries in our ‘Cannes contenders’ feature, which we built by asking creatives from across the region to pick their favourite work from any agency/network other than their own.

Follow Campaign Asia-Pacific for full Cannes 2018 coverage, including updates from the festival and award results. Campaign Asia-Pacific has two editors on the ground in Cannes, alongside editors from Campaign UK, US, India and Middle East.