Bus-Online is a digital media group dedicated to the construction of cross-platform, multi-terminal, digitalised and interactive media networks. It merged with with CCTV in December 2007 to establish CCTV Mobile Media, which currently owns media development and operating rights to 40,000 buses and almost 80,000 broadcast terminals in China.
Following the partnership deal, Ignite Media Group will be the sole agent in Macau for mobile television media on public transportation. In return, the group is expected to promote CCTV Mobile Media's profile in Hong Kong and Macau with its diversified advertising sales network.
Carrie Law, Ignite Media Group's director of strategic planning and business development, sees great possibilities in the partnership. "We believe that advertising firms in Hong Kong and Macau are only starting to develop in the market in which the media of China operate," she said. "We are working closely with Bus-Online to provide an unlimited business opportunity for this immensely promising market."
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