Jenny Chan 陳詠欣
Oct 28, 2014

Ian Thubron to leave TBWA after a decade

HONG KONG / SHANGHAI - Campaign Asia-Pacific has confirmed the top APAC executive at TBWA will be leaving the agency in February to start his own advisory business.

Ian Thubron
Ian Thubron

Thubron, who serves as Greater China president as well as Asia-Pacific executive vice-president, has spent 10 years with the agency.

The agency has not announced a replacement for Thubron, who will be setting up his own company to advise brands that want to enter Asia or expand within Asia on strategy and communications. He will remain based in Hong Kong and Australia.

After 26 years in the business, Thubron said a full-time regional role at another agency is not on his career agenda. "The skills that we [ad execs] have, the way that we see the world; these are deemed valuable not just in the physical production of advertising," he told Campaign Asia-Pacific.

Keith Smith, international president of TBWA Group, commented that Thubron will be in a transition period until February 2015, and is leaving on "perfectly amicable" terms. "Ian has contributed significantly to TBWA, particularly in the last five years as president of Greater China. We’ve grown, we’ve won awards, we’ve opened new companies, and we’ve become a top performer within our network. With our team in place, TBWA will continue to thrive in Greater China. We all wish Ian well in his new endeavours."

 

This story has been updated after its initial publication.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Titipun Tubthong, Brilliant & Million

Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.

5 hours ago

Indonesia's Ramadan reset: Economic squeeze to ...

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.

6 hours ago

Facebook, YouTube most popular social media ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

7 hours ago

Perfume brand Creed ropes in famed ‘snow artist’

The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.