Analysis Opinions
Jeraldine Phneah
Aug 30, 2017

How brands can cope with a 24% increase in social-media ad costs

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.

Jeraldine Phneah

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

6 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

7 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'The holding company model has been broken for a long time': MediaSense CEO

9 'The holding company model has been broken for a long time': MediaSense CEO

McDonald's Valentine's campaign may make you believe in enduring love

10 McDonald's Valentine's campaign may make you believe in enduring love

Related Articles

Are marketers spending less on social media?
Jan 13, 2025
Matthew Keegan

Are marketers spending less on social media?

Filipinos spend more time than global average on social media
Feb 6, 2025
Staff Reporters

Filipinos spend more time than global average on ...

Agencies caution advertisers against knee-jerk response to rise of social media
May 9, 2024
Shauna Lewis

Agencies caution advertisers against knee-jerk ...

The devastating comms impact of a Trumpian social-media age
Jan 21, 2025
Surekha Ragavan

The devastating comms impact of a Trumpian ...

Just Published

Why APAC agencies need shorter work weeks
1 hour ago
Anne Rayner

Why APAC agencies need shorter work weeks

APAC agencies should adopt a shorter work week to enhance productivity, improve work-life balance, and gain a competitive edge in talent retention, says Anne Rayner, CEO of Productivity Bargain.

Women’s cricket searches rose by 103% in 2024: Kantar India study
13 hours ago
Campaign India Team

Women’s cricket searches rose by 103% in 2024: ...

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
13 hours ago
Eszter Gurbicz

Pitch consultants respond to 'pay-to-play' ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Coach appoints Mother to creative account and unveils NYC style-inspired campaign
14 hours ago
Charlotte Rawlings

Coach appoints Mother to creative account and ...

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.