Hong Kong Economic Journal takes online advertising in-house

The company plans to consolidate its online advertising sales in-house, having reached what it described as "economies of scale".

Digital advertising sales agency Pixel Media has been handling advertising for the HKEJ site since 2008. However since then, HKEJ has developed a number of new website offerings EJFQ (a stock anyalsis website), LJ Giftness (a free high-end lifestyle website), and EJ Insight (an English website for China business and political policies targeting readers from embassies, blue chip companies and government offices).

"HKEJ is one of the most highly-priced, subcription-based newspaper websites in Hong Kong, and our subscription model is working well as advertisers with branded goods and services are looking for upscale content and environment to reach out to high-spending audiences," added Ip.

According to Google Analaytics, HKEJ’s site pageviews are 9.6 million per month. The bulk of its readers are university-educated and close to 40 per cent are in managerial grades. It grew 45 per cent year-on-year in the first quarter.

Founded 39 years ago, HKEJ is among the first Chinese financial newspapers to offer quality news content in Hong Kong.