SEOUL – Korean beverage company Hite Jinro has called a creative review for Prime Max, a secondary beer to its Hite brand.
The account is valued at US$7 million. Agencies pitching for the business are understood to include JWT Adventure and domestic agencies Innocean, Mate and SK Marketing & Company.
Prime Max is positioned as a premium beer with a higher price point than Hite. It is the third most popular beer in the market.
In addition to beer, Hite Jinro is known for producing Soju such as Chamisul, grape and plum wines.
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