Hill & Knowlton promotes Baey Yam Keng to lead Singapore office

Currently deputy managing director, Baey Yam Keng will assume the post of managing director in January next year.

In his new role, he will be responsible for leading, managing and developing Hill & Knowlton’s operations and team in Singapore, and reports to regional president and COO Vivian Lines.

“Over the past two years Yam Keng has benefited from the mentorship and guidance of Jimmy Tay who led Hill & Knowlton’s highly successful operations in Singapore as part of his portfolio as Southeast Asia chief executive," said Lines

"When Jimmy leaves in January he will leave some very large shoes behind to fill, but I have every confidence that Yam Keng will step up to the task and build on the strong foundations already in place and establish his own imprint on Hill & Knowlton Singapore,” she added.

Baey joined Hill & Knowlton in 2009 from Capitaland and has led a number of Hill & Knowlton’s assignments for private and public sector clients.

He began his career in the public service in 1995 at the Singapore Economic Development Board and subsequently worked at the Ministry of Information, Communication & the Arts.

He is a Member of Parliament for Tanjong Pagar GRC and holds a number of public appointments.