![Hello Kitty bus precedes Hello Kitty jet in Singapore](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fMoove+Media_Concept+Bus+Exterior.jpg&h=570&w=855&q=100&v=20170226&c=1)
The aggressively pink and bubbly vehicle is promoting the imminent arrival of a "permanent EVA Air Hello Kitty jet for Singapore" on 21 June. The agencies are also inflicting a Kitty-themed faux-3D airstrip on commuters in two MRT stations.
Eva Air, Moove Media and Bates CHI & Partners are the parties responsible for a double-decker bus festooned inside and out with Hello Kitty kitsch, which can now be found plying the streets of Singapore—most likely with a gaggle of Kitty-crazed fans running after it desperate to take selfies.
The aggressively pink and bubbly vehicle is promoting the imminent arrival of a "permanent EVA Air Hello Kitty jet for Singapore" on 21 June. The agencies are also inflicting a Kitty-themed faux-3D airstrip on commuters in two MRT stations.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Why we need to rescue the concept of 'merit' from being solely a Trump card.
The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.