Heineken's walk-in fridge. And what’s better than that? The underpass of Singaporean’s ION mall turned into a walk-in fridge mounted with beer.
The concept, created by Publicis Modem, is an extension of Heineken’s Walk-in Fridge campaign that created viral buzz globally. This market-specific outdoor campaign, complete with audio effects of wind chills to enhance the experience of being in a fridge, will run for two months and completely overtakes the underpass next to the Orchard Road MRT stop.
Credits:
Project Walk-in Fridge at ION
Client Asia Pacific Breweries, Singapore
Creative agency Publicis Modem, Singapore
Creative director Raymond Quah
Art directors Karl Ng, Ng Shiyi
Copywriters Jet Aw, Selena Soh
Production company VividThree
Exposure Outdoor
The concept, created by Publicis Modem, is an extension of Heineken’s Walk-in Fridge campaign that created viral buzz globally. This market-specific outdoor campaign, complete with audio effects of wind chills to enhance the experience of being in a fridge, will run for two months and completely overtakes the underpass next to the Orchard Road MRT stop.
Credits:
Project Walk-in Fridge at ION
Client Asia Pacific Breweries, Singapore
Creative agency Publicis Modem, Singapore
Creative director Raymond Quah
Art directors Karl Ng, Ng Shiyi
Copywriters Jet Aw, Selena Soh
Production company VividThree
Exposure Outdoor
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