Madhavi Tumkur
Dec 7, 2010

Heineken launches a TTL campaign for the holiday season

SINGAPORE - Heineken's year-end campaign set to launch at Clarke Quay next week includes TVC, radio, OOH, digital executions and activation.

Heineken breaks the year-end office monotony with its new campaign
Heineken breaks the year-end office monotony with its new campaign

To break the year-end monotony in the office, Heineken has launched a Facebook page that consists of an array of applications and content, all updated weekly.

The page's 'Festive fun' tab, has a range of festive Heineken out-of-office replies for e-mail signatures, as well as screensavers with witty lines.

At the 'Heineken Formula chair race' to be held at Clarke Quay Central, the humble office chair has been given a makeover with bigger wheels and an engine to manoeuvre through a race track fraught with normal everyday office equipment as obstacles.

The 'Heineken Formula chair race' race track is open from 13 to 16 December, with practice runs from 5pm to 7pm, and the actual races taking place from 7pm to 9pm daily.

Prizes include a Heineken Office Party worth S$1,000 for the winning team.

The creative agency behind this TTL campaign is Iris.

Related Articles

Just Published

20 hours ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

21 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

22 hours ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

23 hours ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.