
“The pitch is due to management changes with the client, and coupled with the financial crisis, it hopes to find better solutions from agencies,” a source close to the pitch said.
DraftFCB has been the key roster agency for six years.
QINGDAO - The world's fourth largest white goods manufacturer, Haier, has called a creative pitch, with first-stage presentations due to take place before Chinese New Year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.
Global partner plans to take some time off before looking for her next role.
First set of results since Havas was spun off from Vivendi.