The Work
Benjamin Li
Jan 20, 2011

GSK’s light-hearted Physiogel ad targets dry winter skin sufferers

Stiefel, a subsidiary of GlaxoSmithKline, has released a campaign for its skin moisturising product Physiogel, to correct a wide-spread misconception among dry winter skin sufferers that moisturising alone is not enough to stop the itchiness and redness.

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