The agency will handle all media buying and planning duties, including digital.
PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency.
Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.
The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex.
It is an open contract with review after two years.
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Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.
Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.
The award covers seven countries including Australia and Japan.
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
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