Google aims to streamline ecommerce with 'Pay'

First announced at the Google Marketing Next event in May, Pay by Google has officially launched.

The digital wallet was announced and launched with the aim of speeding up the checkout process.

Users can make payments using the debit and credit cards they have already added to Google products such as Google Play, YouTube, Chrome or Android Pay. 

"Google sends the merchant your payment info and shipping address using the information from your account—no typing required," shared Pali Bhat, the VP of product management for payments at Google, in a blog post.

In a bid to lure merchants to the system, Google has forgone taking a transaction fee on purchases, a decision it historically turns around once traction picks up.

By verifying their identities through their mobile devices or using the card security code, users can authenticate their purchases.

Partners in the payments ecosystem for Android devices include Instacart, Kayak, Wish, Yelp Eat24 and Doordash. Deliveroo and Airbnb are expected to implement the system before the 31st of October.

Future integration partners can task their developers to the Google Payment API or register interest to attend a city-specific hackathon.