Anita Davis
Feb 9, 2010

Gmail to incorporate SNS-type status service

GLOBAL - Google is slated to release new features on Gmail allowing users to update their status for friends to see as part of a move that sees the search giant embrace social media initiatives popularised by other social networking sites (SNS).

Gmail to incorporate SNS-type status service
The new service is reportedly similar to the status-bar tools seen on Facebook and Twitter, and will further incorporate photo and video sharing.

The news - which is expected to be formally announced on Tuesday - comes one week after Facebook marked its sixth birthday by revealing it has more than doubled its number of users in the last year to 400 million.

Google and Microsoft’s search engine, Bing, have recently looked to incorporate social-media services to make their offerings more relevant for users also active on SNS. In October, both Google and Bing announced they would adopt a Twitter function to reflect audiences’ growing interest and trust in social commentary. Microsoft was first to launch its Bing Twitter Search function and further connected with Facebook to offer search results on users’ updated statuses.

Further blurring the lines between search, portals and SNS, Friendster and Yahoo Southeast Asia last month also entered into a multi-year strategic partnership that lets mutual users more efficiently share information.
 
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

5 hours ago

Nespresso brings snowman and David Beckham together ...

Campaign produced by company co-founded by Beckham.

5 hours ago

Three-quarters of brands eye agency payment ...

New WFA report finds brands want better alignment with business results and greater transparency.