Benjamin Li
Jan 20, 2012

Gina Mazzorana tipped to lead P&G Greater China at Starcom Guangzhou

GUANGZHOU - Gina Mazzorana, currently vice president and Procter & Gamble global operations director for Starcom MediaVest Group in its Chicago office, is tipped to be relocating to Guangzhou with the same network. She is expected to lead the Procter & Gamble Greater China account, and will be on board after the Chinese New Year holiday.

Gina Mazzorana is tipped to lead P&G Greater China at Starcom Guangzhou
Gina Mazzorana is tipped to lead P&G Greater China at Starcom Guangzhou

Mazzorana was also previously vice president and international media director at Draftfcb between 2009 and 2011, and also worked on the P&G account at Starcom Guangzhou for two years over five years ago.

Jaswinder Kaur, Starcom MediaVest Group’s leader for the P&G account, is expected to continue work on the account, while also acting as the vice president of talent management at Starcom in Singapore. She previously commuted between Guangzhou and Singapore to fill the void left when Puneet Arora, head of the P&G planning team at Starcom MediaVest Guangzhou, resigned from the company at the end of March last year.

Arora recently resurfaced Maxus Asia-Pacific as regional management partner, based in Singapore.

Reported last November, Manas Mishra has taken up the role of managing director of media planning for P&G Greater China at Starcom MediaVest Guangzhou.

Campaign also reported last year that P&G had awarded its media business in Southeast Asia and Japan to MediaCom.

P&G's Daniela Riccardi, president-Greater China, resigned a year ago, and was succeeded by Shannan Stevenson, previously vice-president of Western Europe Laundry. Riccardi has taken up a global role in P&G's shampoo division, based at the company's headquarters in Connecticut.

Source:
Campaign China

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