Galinco makes chocolate chip cookies special for everyone with 'Chips Delight' campaign

Campaigns & Grey Philippines won the account last month after a competitive pitch involving 12 agencies. The objective of the new campaign was to develop an attractive image for Galinco that appeals to all ages.

In the TV advertisement, a little girl is seen to show her brother her favourite cookies from Chips Delight. As she picks up the different cookies, she magically ages and transforms according to the flavours. Her brother follows her lead and lays his hands on the different flavours to not miss out on the fun.

"We are very excited about the launch of the Chips Delight advertisement which highlights the strong attributes of our brand and target our wide range of consumers," said Johnny Co, CEO of Galinco.

Credits:
Project Chips Delight
Client Grand Alphatech Corp. (Galinco)
Creative agency Campaigns & Grey Philippines
Executive creative director Ompong Remigio
Art directors Bunny Vivero, Tash Bautista
Copywriter EJ Nitura
Account servicing Jev Ramos, Cherry Gutierrez, Gigi Macachor, Eunice Gan
Producer Aldrin Galang
Production company Arkeo Films
Director Mario Cornejo
Post-production company Arkeo Films
Exposure Television