Asiya Bakht
Apr 8, 2009

Fulford PR nets two sports accounts

SINGAPORE - Fulford PR has strengthened its sports PR portfolio with the win of two accounts, which includes the IFS White Collar Boxing event and Keiser Training.

Fulford PR nets two sports accounts
The first win sees the agency coming onboard to partner Vanda Promotions to provide PR support for the IFS White Collar Boxing event, set to take place at the Suntec International Convention Centre on April 18, 2009 .

The agency’s second account comes from Swiss-based strength training centre Kieser Training, which specialises in preventive training regimes. Eltean Agencies, master franchisee of Kieser Training has selected Singapore as the launch pad for the brand in Southeast Asia region.

Linda Fulford, managing director of Fulford PR, said that these wins “serve to emphasise the agency’s commitment to help grow all aspects of Singapore’s sports and fitness arena.”

Related Articles

Just Published

7 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

8 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

8 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

12 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.